Welcome to Kubit!


Access Kubit through the provided URL for your organization (typically https://<company>

  1. Click on Login.
  2. Start typing in your company email address. If your organization has OAuth Single Sign On configured for Kubit, the password field will disappear once the full email is entered.
  3. Click on "LOG IN" and use your company G-Suite/Okta credentials to login. Otherwise, type in the provided password credential to login.


The Dashboard homepage shows the default dashboard with multiple charts. Here are several key components:

  • Navigation Menu: on the left side of the screen. Each icon takes you to the key components: Dashboard, Report, Workspace, Incident, Setting and Help.
  • Sidebar: it shows the features and content of a component. The sidebar can be collapsed or expanded using the arrow on the lower-left corner of the screen.
  • Support Chat: here you can chat with Kubit support team to ask questions.
  • Info Popup: every chart has an "i" icon, when mouse-over, it will display the definition of the chart.
    Context Menu: every chart or component has many menu items when you click on the Context Menu icon on the top-right corner.


Chart is the most basic component to visualize an Analysis for users to understand the data, get insights from and operate upon.

  • Time Units: show the time unit used for this chart: Day, Week, Month or Year. In order to change the time unit, you must re-execute the Report.
  • Chart Types: switch between Line, Bar, Stacked Bar and Percentage Area charts.
  • Measure Display: control the displayed lines from Measure, Measure + MA7, MA7 (7-Day Moving Average) or Cumulative Sum.
  • Date Popup: show the values of each line at the selected date.
  • Measure Selector: control which measure should be displayed. For a compound Measure (e.g. a division), you can select up to two measures to show on the chart using the Y-axes on left and right. For example, if Result = Revenue / DAU. You can choose 2 out of three measures to be displayed.
  • Group Selector: in case of a Breakdown or Cohort analysis, the top 25 groups are returned and a maximum of 8 can be displayed on one chart. Each group has its own chart and symbol. You can click on the symbol to hide/show that group on the chart. You can also use the drop down selector to choose to display other groups using this color/symbol.
  • Hide/Show All Groups: show or hide all groups with one click.
  • Show Incidents: show or hide Incident markers (eg holidays, marketing campaigns, releases) on the chart. Incidents are managed in the Incident component.
  • Context Menu: extra chart operations.
  • Y-axis:
    • Truncate: disabled by default, means that Y-Axis starts from 0. When enabled, Y-Axis will not always start with 0. Used when the "action" is happening within a more narrow range of values.
    • Format: $, #, %
    • Linear: define min and max values on the Y-Axis
    • Dual Axes: used to compress a chart when 2 different measures are displayed by enabling a second Y-axis on the right of the chart
  • Incidents: control which Incident markers to be shown.
  • Create New Schedule: create a schedule to execute the analysis.
  • Copy Chart Link: copy the chart's URL to the clipboard.
  • Export to CSV: download the chart data in a CSV file.
  • Export to Jupyter: launch a new Jupyter Notebook with the chart data imported. It requires Jupyter Integration to be configured.
  • Edit Chart Info...: give the chart/analysis a name and description.
  • Chart Settings: Save or Reset the chart settings. These include all modifications you can do to a chart once an analysis has been executed such as which groups are shown in the result, the type of the chart (bar, linear, etc) and the formatting of the measure.
  • Add to Dashboard...: add this chart to an existing or new dashboard.


You can create multiple dashboards which contain different charts. All the charts are interactive.

  • Show in Report: hovering on the info icon of a chart will show you the Info Popup. You can click on "Show in Report" to load the chart in Report view and conduct further analyses.
  • Refresh the Dashboard: Re-executes all analyses on the Dashboard to bring them up to date.
  • Create New Schedule: create a repeated schedule to execute the dashboard and email the results.
  • Copy Dashboard Link: copy the URL to this dashboard.
  • Edit Dashboard: use drag-n-drop to rearrange the charts. Make sure you click "Publish" when you are done.
  • Clone Current Dashboard: clone this dashboard into another one.
  • Delete Dashboard: once you do this the dashboard will become unavailable.


Report is the core part of the Self-Service Analytics. There are several key features here built specifically to understand user behavior and monitor key product and marketing metrics. Here are some common widgets for Report:

  • Schema: select which schema to analyze (in case there is more than one).
  • Measure: give the measure a name, or select from a list of pre-define measures. Each measure is defined as a Function over some Events with Event Filters.
  • Function: applicable to the Events selected. Some functions (with *) require you to specify the Event Property to be applied to.
    • Counting: Count Events, Unique Users, Unique Value*
    • Aggregation*: Sum, Average, Min, Max
  • Event(s): multiple events can be selected. You can also click on the selected event to remove it.
  • Event Filter: specify filter condition on the Properties of the event. After adding one Event Filter, you can add a second one and specify the relationship between them: AND/OR
  • Operator: add another Event to the Function or Measure to the Report. Currently only division and addition is supported between Measures.
  • Global Filter: the filter conditions applicable to all Measures. After adding one Global Filter, you can add a second and a third one with AND/OR relationship.
  • Group By: how the Measures should be grouped by.
  • Breakdown:  select 1 or 2 Properties to group by.
  • Cohort: select multiple Cohorts to group by.
  • Date Range: select Start Date and End Date for the analysis.
  • Time Unit:  select how the results should be bucketed in Day, Week, Month or Year
  • Date Type Selector: specify which date should be used, Event Date or Install Date.


Query and Funnel can be "Add to Workspace" to be included in a discussion. In the popup window, you can create a new workspace or choose an existing one to add to.

Workspace is used to discuss the findings from different charts.

  • Chart: you can use "Edit Workspace" and arrange the charts through drag-n-drop.
  • Screenshot / Annotate: click on the camera icon, then select an area on the screen to annotate. You can use circles or lines with different colors to highlight the insights.
  • Channel: the default is the Public Channel that everyone can see. You can also click on a team member's profile icon to talk in Private Channel.
  • Message: you can change fonts and attach images to your message.
  • When you @ someone, they will receive an email notification.
  • Add Workspace to Slack: from the Context Menu on top-right corner, you can connect this workspace to a Slack channel so notifications can be sent there.


Incident markers can be displayed on any chart to show the relationship between certain marketing, operations or release events and metrics. There are many kinds of incidents and you can control their visibilities on every chart.

Managing Incidents

You can click on any point on a chart and use the Create an Incident icon to create a new incident for the organization. Or you can go to Incident on the sidebar and manage incidents there.‍‍


A schedule is a repeated job that will execute the analysis and send you an email. You can create a schedule from the Context Menu of a chart or a dashboard.

You can manage the existing schedules and see the execution history under Settings.