R277 - 2022-12-16

Introduced Funnel Mode option which has two available values - Conversion and Frequency.

Funnel Mode

1. The default is set to Conversion which is the typical Funnel behaviour you are already used to. When a Funnel is executed in Conversion mode it shows how many users convert on each step of the Funnel.
2. Now you can also execute Funnels in Frequency mode, which will show you how easy users convert through the Funnel.

Here's how to select the Funnel mode:

Frequency Mode

When a Funnel is executed in Frequency mode the resulting chart shows you:

1. how many times users generated an event on a particular step of the Funnel before they converted to the next step.
2. what percentage of users generated an event X times before they converted to the next step.

Constraints

• You can see the frequency for only one step at a time in the resulting chart.
• There is no frequency computed for the last step of the Funnel, since there is no next step.
• Time Unit can only be set to All Time to keep the resulting chart comprehensible.
• Since Frequency can only be computed for consecutive steps Frequency mode is not available for Order: Any.
• You cannot combine Frequency mode with Partition: None as this tends to generate so many frequencies that there is no value for analytical purposes. This mode gives the most insight when combined with short conversion windows (up to a day).
• Attribution: First is also not available as it would always produce a frequency of 1 for all users.