R260 - 2022-08-17

Group By and Attribution modes are now available in Path and Funnel. Also added the ability to apply Cohort sampling rate in order to improve query performance in Cohort related analyses.

Attribution and Group By in Funnel

You can now use Group by = Starting when Breakdown field exists only for the first Funnel step and Attribution = First when you want subjects to be counted only once in case they participated in multiple conversions.

• Attribution: a user may have more than one conversion path at slightly different times. This option can help fine tune how subjects are being counted in combination with Partition and especially when Conversion Window is being used.
  • Linear: when there is more than one conversion path, the subject will be counted on all steps of the longest path.
  • First: if there is more than one conversion path, the earliest event in each step is selected for the subject.
• Group by (only applicable when there is a Breakdown ):
  • Starting: breakdown applied over the first step, subsequent steps do not have to fall within the same breakdown group.
  • Global: all the steps have to happen within the same breakdown group.

Before Group By and Attribution were introduced all Funnel analyses acted as if Group By = Global and Attribution = Linear.

Attribution and Group By in Path

• Attribution: a subject can have multiple pairs of [Starting Event(s), Ending Event(s)], thus leading to multiple paths (each pair leads a path).
  • Linear: a subject will be counted multiple times in the same step if there are multiple [Starting Event(s), Ending Event(s)] pairs.
  • First: the earliest Starting Event(s) and the latest Ending Event(s) to ensure there is only one path for each subject.
• Group by:
  • Starting: breakdown applied over the Starting Event(s), subsequent steps do not have to fall within the same breakdown group.
  • Global: Starting, Ending Event(s) and all events in between have to happen within the same breakdown group.

Before Group By and Attribution were introduced all Path analyses acted as if Group By = Global and Attribution = First.

Cohort Sampling

To improve performance in Cohort related analyses we added an option to specify a sampling rate whenever cohort is used. Sampling is random, but deterministic.

New date range shortcut

Added 365 Days option in Date Picker.