added

R256 - 2022-07-21

Added ability to end a sequential Funnel with an exclusion and a new Retention mode - Unbounded. Also added the ability to calculate retention based on 24 Hour Windows as opposed to Calendar dates.

  • Funnel: added the ability to end a sequential Funnel with an exclusion. It works when Order = Sequence, or Funnel step is Sequence when Order = Custom. You can now specify event = Any on the last funnel step once the preconditions above are met and an exclude event is set. This is useful when you want to segment users who are on a journey and have done, for example, A, B and C, but haven't done D after C.
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  • Retention: added Unbounded retention mode which is useful whenever user behaviour patterns occur over a longer time period, e.g. once a month. In this case if we wanted to count the user as retained only on the date when they returned we would use Retention: Normal. However, if we wanted to count the user as retained on any date up to the return date we would use Retention: Unbounded.
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  • Retention: in addition to the ability to calculate retention based on Calendar dates, now you can also calculate based on 24 Hour Windows. The 24 Hour Window defines each day as an interval equal to exactly 24 hours after each user's Starting Event(s) timestamp. Previously Kubit only supported the Calendar Date definition of a day.
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