Added
⏱️ Compare to Previous Period in Funnels
December 11th, 2025 by Stefan Enev
Kubit's conversion Funnels now include a powerful compare to previous period feature, letting teams instantly see how funnel performance has changed over time. By viewing step-by-step improvements or drop-offs against the prior period, it becomes much easier to validate product changes and understand shifts in user behavior.
What You'll Love
Instantly spot which Funnel steps improved or regressed. Visual indicators show you the direction and magnitude of change at every step. The comparison period automatically matches your selected date range.
Why This Matters
Validate product changes quickly. When you ship a new feature, you'll know right away whether it moved the needle on conversion.